Concepts, and delivery for the “Carbon Zone Key” in London 425 Adidas flagship store for the launch of Adidas 4D.
A visual representation of Oxygen, Liquid and Light, telling the story of how the three ingredients come to life, giving the impression that the content in each tank is alive.
Adidas 4D is about Adidas and Carbon coming together to change the game, creating one of its kind 3D printed midsole, opening up to limitless possibilities.
"4D” refers to the printing process that is enabled by the Carbon technology, it represents the next-generation of 3d-printing.
Role: Art director
Agency: The Marketing Store
Oxford Street Launch zone