Predator is back ! - was back in 2017
The brief from adidas was to create an interactive experience, to push the consumer to engage and educate about the new Predator boot. We used technology and motion graphics combined to create an interactive experience, turning a Predator boot into a wireless video controller. 
- Take the boot out of its plinth to start the experience. 
- Tilt the boot forward or backward to play the video with forward or backward at different speed. Keep it levelled, the video pauses. 
The video below was the educational part of the experience, highlighting the new key features. The speed of the final export is supposed to be quite fast, in order to encourage the user to pause it and/or interact with the boot.
Role: Art director, Motion Lead
Client: Adidas 
Agency: The Marketing Store
Stills