For the launch of the new Predator boot, we’ve been asked by adidas to make their new technology - Demonskin come alive. 
With 406 spikes for more spin on the ball, Demonskin gives you unbelievable swerve on the ball.
By transforming the launch zones of London 425, Paris Champs Elysées flagship stores, we brought Demonskin to life through curiosity, interaction, experience, touch and feel.
See / Hear Demonskin
See / Hear Demon skin was an experience driven by sound more than visuals, telling the story of getting infected and mutated by Demonskin, immersing the experimenter (consumer) with a soundproof booth, headphones and two screens using peripheral vision. 
A highly abstract interpretation of being mutated using a combination of self shot content, above the line assets, and bespoke binaural audio.
The render below is a preview (with sound) of the experience. Not to mention that headphones are quite mandatory. 
Role: Art director, Photography, Motion Lead
Client: Adidas Football ​​​​​​​(Global)
Agency: The Marketing Store
Sound Design: We Are Audio​​​​​​​
Stills